His bread and butter is helping pioneering companies profit from change using an approach that he calls Deep Brand. Basically, it’s a method of brand building that focuses on understanding your yourself and your audience more deeply—and then leaning into the overlap between what you care about (and the world you want to create) and what your audience cares about (and the world they want to live in). For him, that’s where the best creative work comes from. Whether partnering with C-suite leaders at Fortune 50 heavyweights or rolling up his sleeves to work with upstart founders to realize (and express) their vision, his goal is generally the same. Tell the truth in beautiful, moving, meaningful ways. And, having come up as both a writer and designer (with a heavy emphasis on hardcore research) he’s a seasoned, ultra-pro polymath who savors a meaty challenge no matter the medium.