Cisco
Challenge /
An early mover in the Application Performance Management space, AppDynamics had recently been acquired by Cisco and was suddenly faced with the sort of existential pivot or die challenge that makes both marketers and product leadership weak in the knees. Why? Because they’d lost their edge on both the storytelling and innovation fronts—and were being painted by the competition as the sluggish, overpriced, inflexible option for hunting down and fixing the sort of tech problems that can kill your business in a trillionth of billionth of a second (of downtime).
Wait, what does this have to do with burritos again? Exactly.
Solution /
Teams within had lost touch with their reason for being. Customers were being poached away by seemingly nimbler upstarts with ostensibly buzzier tech. But, on the plus side, Cisco had an ace in the hole with AppDynamics—and its unequalled ability to connect the dots between tech spend and bottom line profit. All we needed to do was help them tell that story in a simpler, more visceral and compelling way (to potential customers and employees alike). And ground that story in their true differentiator: business insight.
And burritos. Always burritos.
Note: All final creative executions realized and produced by in-house
Creative Director John Taylor & Art Director Samantha Hero.