Dolby — Rudi O'Meara

Dolby

Challenge /

To say that Dolby had hit a dry patch when they called might be a bit of an overstatement. Dolby was still the preeminent ingredient brand in the audio space—but folks internally had a nagging sense that their mojo might be slipping. The glory days when Ray Dolby ran the place like a scrappy innovation lab, largely unconcerned with profit and totally obsessed with excellence, were gone. New competitors were creeping in all over the place. And as our pals at Think Brand New put it when they brought us in on the gig: “the place is all accountants and attorneys now—where are the scientists?”

Time for a wakeup call. In 3-D surround sound.

Solution /

Rolling up our sleeves and working shoulder-to-shoulder with a bunch of instigators and agitators across the organization, my team explored our way to a deep understanding of what made the company great in the first place—and what was standing in the way of success. Then, via a series of hands-on workshops with everyone from the worldwide management team, to engineers and technologists on the product side, we prototyped a future vision of the company. Not in a misty-eyed ‘imagine the possibilities’ kind of way. More in a ‘holy shit, we could bring that to market in June’ kind of way.

And then we rebuilt the brand around that vision.

Wispr

Intuit