Solution /
Rolling up our sleeves and working shoulder-to-shoulder with a bunch of instigators and agitators across the organization, my team explored our way to a deep understanding of what made the company great in the first place—and what was standing in the way of success. Then, via a series of hands-on workshops with everyone from the worldwide management team, to engineers and technologists on the product side, we prototyped a future vision of the company. Not in a misty-eyed ‘imagine the possibilities’ kind of way. More in a ‘holy shit, we could bring that to market in June’ kind of way.
And then we rebuilt the brand around that vision.