Stickybits
Challenge /
Have to be honest. It took a few minutes for the idea behind Stickybits to sink in when I first met with the company’s founders. Scannable stickers that acted like virtual graffiti for media sharing? The more we talked about it, the more we realized: the possibilities were endless. But so were the challenges. How do you explain something so mind-blowing—an app that allows you to attach any type of content (movies, music, pictures, the works) to any barcode on any object anywhere in the world—without overcomplicating things? By keeping it simple, actually.
Easier said than done, of course.