Yahoo
Challenge /
My jaw nearly hit the floor when Yahoo told my team that they were looking for our help in doubling ad revenue in one fiscal year to above the billion dollar mark. Scary, yes. Ambitious, certainly. Doable? I wasn’t so sure. But, turns out, all they really needed to do was align around a better way of telling the Yahoo story. They needed to dramatically differentiate themselves from their competition. And, perhaps more importantly, they needed a more intelligent means of centralizing and sharing content, data, and sales tools throughout the organization.
Basically, they needed to get their act together.
