Solution /
Can’t tell you too much about how it's going or where things are headed yet. The lawyers get touchy about things like that. But rest assured, the story’s going to have a happy ending. After Brian’s mini freakout about having to actually be the brand—to live and breathe it, to not shy off of being its figurehead and source—things took off pretty fast. I worked with Brian to firm up the brand’s (and thus his) POV. Then I built an identity system around his identity, his sensibility. And then I worked with him to curate a whole host of clever, useful, delightful products.
I love it when clients go from scared witless to stoked beyond measure.