Gimme Shelter
Challenge /
Rock-n-roll real estate. Really. That’s what one of my favorite early clients, Bill Charman, came to me with as his vision for a whole new way of helping cool people find cool digs. His audience: artists, musicians, writers, small-business owners, entrepreneurs. You know, the sort of independent types who rarely believe they can own a home. The sort of people who, like Billy, take a kind of subversive pride in tweaking the American Dream. His challenge to me: find a way of merging a punk rock, DIY spirit with all of the patrician underpinnings implicit in owning property in one of the world’s most expensive markets.
Think: David Bowie in a bespoke Savile Row suit.