Solution /
Me and my team started off working (first with a core team of six, then with a group of 30 from all across the org) to find out what consumers actually wanted and needed. Turns out, people don’t really want more tools, more technology, or more knobs. They just want to feel good about themselves, work well with others, and get shit done. They just want tech that actually works—and helps them be understood. We helped the folks inside Citrix remember that and agree on some simple, shareable rules to move forward with as a team.
So, yeah. Essentially an exercise in noise reduction…