Solution /
My first step was to lean hard into the dreamer’s mindset—and spend some time thinking about how the language of cinema could be brought to the fore. In the end, we landed on a solution that leveraged old-school found imagery from long-lost pre-code Hollywood movies (mostly silent)—each of which embodied the dreamy mindset of the winemakers themselves and, in subtle ways, the tasting notes of each individual varietal. Their Chardonnay was decidedly wistful and bright. Their Pinot Blanc was snappy and playful. And their Zin was, well, spicy and determined.
Voila. C'est si bon, non?