Domaine des Rêveurs — Rudi O'Meara

Domaine des Rêveurs

Challenge /

The whole ‘challenge/solution’ paradigm for presenting customer case studies sorta breaks down the minute you start talking about an upstart vintner looking to brand their edgy first batch of varietals in a ‘distinctly cinematic’ way. That is until the client mentions, in an entirely offhanded way, that everyone in their line of work has to be a delusional dreamer to think that they can survive the process of going from first pressing to first vintage unscathed. They’re all hopeless (or in this case hopeful) dreamers—AKA, in French, Rêveurs.

Challenge accepted, Monsieur….

Solution /

My first step was to lean hard into the dreamer’s mindset—and spend some time thinking about how the language of cinema could be brought to the fore. In the end, we landed on a solution that leveraged old-school found imagery from long-lost pre-code Hollywood movies (mostly silent)—each of which embodied the dreamy mindset of the winemakers themselves and, in subtle ways, the tasting notes of each individual varietal. Their Chardonnay was decidedly wistful and bright. Their Pinot Blanc was snappy and playful. And their Zin was, well, spicy and determined.

Voila. C'est si bon, non?

Atempo

CleanFish