eBay
Challenge /
Ah, eBay. I’d be lying if I didn’t tell you how stoked I was when they turned to me for assistance. I’m a hard-core eBay addict. So, after years of watching them imitate Amazon, then Walmart, then Target, then Macy’s even—usually to my personal consternation—I’d grown antsy to see if I could help them find their way again. Frankly, the company sounded like a robot. And it looked a lot worse. But, thanks to a brave few folks internally, all was not lost. A movement was afoot to re-shape the brand as I knew it—to craft a strategy for launching eBay 3.0.
Exciting, don’t you think?