Flock
Challenge /
Take one look at the old Microsoft Office:Mac logo (or, frankly, almost any tech mark from the late 90s) and you’ll get a good sense of what Flock was facing. Cool product. Lame identity. And, worse yet, a huge communications challenge. The company was mired in feature-speak and, thankfully, they knew it. But who could blame them? Their product was kick-ass. A total game-changer. And, unlike all the other companies whose logos bore a striking resemblance to Flock’s old mark, what the company was making really did revolutionize the way people use the Web.
High time for a better identity, don’t you think?