Perianne — Rudi O'Meara

Perianne

Challenge /

The founders of Perianne were at a bit of an impasse. They’d bootstrapped a brand bolstered by their passion for organic ingredients and their wealth of experience in the cosmetics biz. But the solution they’d arrived at was lackluster, a bit cold, and way too clinical. It wasn’t as elegant, tactile, organic, and delightful as they’d hoped—largely because they hadn’t really taken the time to look at what really set their products apart. They’d built a brand that felt like somebody else’s creation—one that wasn’t true to their initial vision.

So, yeah. Time to get back to basics.

Solution /

Make it delicious. And make it lovely to look at. That was the brief we got from the folks behind Perianne Skincare—manufacturers of a seasonally curated collection of lotions, tonics, and cleansers that are specifically designed to change with the changing needs of your skin. Because every product in the line is built around a pairing of organic ingredients (from lavender and aloe, to grapefruit and fennel) I decided to let those ingredients sing. And to use simple, straightforward, sustainable materials that felt equal measures high-end and down-to-earth.

So, delicious. Check. Lovely, you bet.

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