Vuze
Challenge /
When Vuze gave my team a shout, they were in deep Dutch with their core users. Formerly named Azureus, they’d revolutionized the BitTorrent world with the advent of their eponymous client (an early favorite among media junkies looking to post and download HD torrents lightening fast). But then things started to slip. Could’ve been the awkward name change, could’ve been a bit of corporate A.D.D. But hardcore users were getting increasingly grumpy. The opportunity: get your story straight and, at the same time, turn your old BitTorrent tool into the world’s leading social destination for discovering, publishing, and sharing original video content.
Did I mention the frog mascot? That stays…