Oakland Raiders
Challenge /
It may sound a bit roundabout, but my friends at Watermark Press connected me initially with the Oakland Raiders. After meeting with the team’s management to discuss upcoming promotional plans, Watermark President Tom Sheffield brought me in to develop a business pitch that would turn heads. The goal: elevate the brand while expanding the Raiders’ geographic (and demographic) fan base.
Make it appeal on both sides of the Bay, in other words.





