Solution /

Our approach: an integrated print, broadcast, social, and outdoor campaign that let the fans (and the mark) do the talking. Not your usual pigskin on the gridiron on a blue sky sunny day approach. Instead, I recommended a whole different take that, when it was first presented, did what all good creative does. It acted like a lightning rod, drawing equal measures of shock and awe. It turned heads at the home office and got folks thinking in a whole new way

Arr, matey!