Hyperion
Challenge /
Being able to claim 91 of the Fortune 100 as clients isn’t half bad. But for Hyperion, it wasn’t enough. Working within the confines of an uninspired and outdated identity system, and struggling to find clever and unexpected ways to convey the true value of Business Performance Management (dry as a slogan, rich as a concept), they came to me and my team looking for help. Step one: find a voice that rings true (in their case, that of John Cleese—with whom the team assembled worked on everything from print to broadcast to events). Step two: stop looking like a tech company and learn to embrace a whole new visual vocabulary.
Step three: sit back and watch as revenues go through the roof.