Hyperion

Challenge /

Being able to claim 91 of the Fortune 100 as clients isn’t half bad. But for Hyperion, it wasn’t enough. Working within the confines of an uninspired and outdated identity system, and struggling to find clever and unexpected ways to convey the true value of Business Performance Management (dry as a slogan, rich as a concept), they came to me and my team looking for help. Step one: find a voice that rings true (in their case, that of John Cleese—with whom the team assembled worked on everything from print to broadcast to events). Step two: stop looking like a tech company and learn to embrace a whole new visual vocabulary.

Step three: sit back and watch as revenues go through the roof.

Hyperion_05.jpg
Hyperion_01.jpg
Hyperion_Advertising_01.jpg
Hyperion_02.jpg
Hyperion_Advertising_02.jpg
Hyperion_03.jpg
Hyperion_06.jpg
Hyperion_07.jpg
Hyperion_10.jpg
Hyperion_11.jpg
Hyperion_Advertising_03.jpg
Hyperion_04.jpg
Hyperion_08.jpg
Hyperion_09.jpg

Solution /

Funny, how so many tech companies fall into the same old habits (talking about features rather than benefits, products rather than solutions). For Hyperion, letting go of all of that wasn’t such a stretch—especially when given a rich new vocabulary. Once our team had worked with Exec Staff to define the persona behind the brand, and once we had created a smart way of explaining the nuanced nature of that persona to everyone within the company, going public with a whole new look and feel (across everything from the web to collateral to advertising to events) was basically a breeze.

And it grew their marketshare to 3x that of the nearest competitor.

Previous

Autodesk
Next

Babeland