Solution /
Everybody hates guidelines. But for Autodesk, they were vital. Not only did they document what was an extensive methodology for messaging and design, they provided a simple and clear means for training folks around the world on why that methodology works. In Autodesk’s case, having things as dialed as possible was a surefire way to strengthen the brand. And given the diversity of the company’s audience and the sheer volume of projects—over 1,700 annually in the US alone—having a host of Swiss-style, watch-like efficiencies in place made all the difference.
And it made for some lovely work, too.
