Pacific Northwest Ballet
Challenge /
One of the elite ballet companies in the world, PNB was at a bit of a turning point when I was tapped to help elevate their marketing presence, Having just moved into their beautiful new headquarters (complete with an award-winning ballet school, costume shop, scenery department, and massive rehearsal space) the company’s Artistic Directors were hoping to make a big splash—and to find new ways to infuse everything they put out into the world with the same elegance, refinement, beauty, and precision as the art form itself.
Oh, and I had to buy a tux. Because, of course…